Creative from the development of the Eyewear Designs to the Content Strategy for the collection launching.
As the Creative Director, this recent project was to develop for MOON a line of sunglasses and prescription eyeglass frames that drew inspiration from the captivating essence of California. I embarked on a journey to immerse myself in the culture and lifestyle of the Golden State, seeking inspiration from its iconic landmarks, vibrant art scene, and diverse communities. Every step of the way, my goal was to create a collection that truly captured the spirit of California and resonated with those seeking a taste of its unique vibe.
We incorporated elements that reflected the vibrant hues of a California sunset, sleek lines inspired by contemporary architecture, and playful embellishments reminiscent of the state's street art scene. The frames became a canvas through which we could showcase the beauty and energy of California.
Functionality and quality were equally important to me. I wanted to offer eyewear that not only looked stylish but also provided comfort and durability. To achieve this, we focused on using lightweight materials and sturdy construction, ensuring that the frames could withstand the adventures of those wearing them.
The content strategy around the launching also included targeted email marketing, social media advertisements, and collaborations with influencers and fashion bloggers who aligned with the brand's aesthetic and values.
