As the Creative Director, I worked on the development of Aesthetic, Strategy and Influencer Marketing for the new product launching.
As the Creative Director, my role was to ensure that the campaign perfectly embodied the essence of ORNA FW23, capturing its unique style and appeal. I collaborated closely with a talented team of designers, photographers and videomakers as well as content creators to craft a cohesive and visually stunning campaign.
One of the primary focuses of the project was to create a captivating aesthetic that resonated with the target audience. Through careful consideration of color palettes, typography, and visual elements, we developed a visual language that reflected the brand's values and evoked a sense of sophistication and luxury.
Influencer Marketing also played a significant role in our strategy. Leveraging the power of social media and the influence of popular fashion influencers, we strategically partnered with individuals who aligned with the brand's image and had a strong connection with our target audience.
From the initial conceptualization to the final execution, every detail was carefully orchestrated to create a cohesive and impactful brand experience.
The ORNA FW23 campaign was a tremendous success, exceeding expectations in terms of brand recognition, consumer engagement, and product sales.
